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The dress collection

It’s not the dresses that caught my attention, but the video campaign for the dresses. The dresses are created by Victoria Beckham, and I’m often not amazed when a celebrity designs a collection. But in this case I really love the viral marketing campaign for her dress collection – so I had to post about it. The aim of the video is to create a viral marketing campaign with a naive-looking video where different girls play hide-and-seek in a big mansion.

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