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Minimarket AW10

Humor and the will to play with fashion was the feeling I was left with after the Minimarket show at City Hall Friday night. And to try to sum up a colour palette wouldn’t be possible at all. Tendencies from the 80′s, 20′s, 70′s and 60′s was mixed with a very striking urban/tribal theme, which was clearest in the models’ face-paint, and the rumbling drums playing before the show started. Minimarket is truly a breath of fresh air, that simply blowed away all other dark, classic AW10 collections of the Copenhagen Fashion Week. And symbolized with an oversized mikado game as entrance Minimarket reminded everybody that the jungle of fashion should be like a childhood game: fun and joyful!

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Signe has combined the outfits with artworks by Hvass & Hannibal.