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Fashion is in the sky, in the street…




Viewonfashion shows these pictures of how it’s going to be when Chanel opens their new boutique in Los Angeles.

“According to Coco Chanel, fashion is in the sky, in the street, where we live… Coco’s philosophy has been the point of departure for the design of this L.A. shop. It is an open space that reminds us more of an art gallery than a luxury boutique. Unlike the Rodeo Drive shop, this new one will constantly change products, and will offer exclusive products and limited editions. That’s why the space is versatile, so that its visual merchandising can be dynamic and flexible.”

The shop will fill over 1,600 square metres, and is designed by Peter Marino. What more can you ask for when you want to go shopping?