If some people lives for fashion, Anne Christine Persson is one of them. And not only in the fashionista-way, but in the serious world of fashion where she works as the manager for Copenhagen Fashion Week. She’s educated in communications and art history and has worked with fashion PR in New York and Copenhagen. She started her fashion adventure in New York where she got a job for a fashion and lifestyle agency 3 weeks before NY fashion week. This meant PR and production for 13 shows, no sleep and non-stop work – and I’m sure her experience in NY is part of what makes her so good at managing Copenhagen Fashion Week.
What is the best time of day?
The night time. Definitely! My most treasured time. Even if I get home really late, I have to spend at least an hour or two doing everything and nothing in my flat. Especially now when I’m working 16-18 hours a day, the night time is my time.
Have you always wanted to work in the fashion business?
No. When I was younger, I wanted to be a fashion director at a magazine, but then that changed to the film industry and the advertising industry and so forth.
When did you start?
When I was living in New York. I had taken an internship in the cultural department at the Danish Consulate General for about 5 months, and during my stay in the city my friend and I had been hopnobbing with the fashion world in New York. This led me to an encounter with a woman, who was running a fashion and lifestyle agency – they offered me a job. I began 3 weeks prior to NY Fashion Week, the most crazy weeks of my life with pr and production for 13 shows. No sleep and non-stop work. But it was fun and gave me invaluable experience.
What is the most important job your work shall fulfill?
Getting Copenhagen on the global map of fashion.
Describe your style as a good friend would describe it.
Black. Classic with a twist. Understated elegance. Minimalism vs. volume.
What is definitely not your style?
Cowboy boots and a g-string. Together or separately.
Where do you find inspiration?
Travelling constantly inspires me so I try to travel as much as possible. Next stop is Tokyo (I hope) – probably one of the most inspiring and breathtaking places on the planet – or so I imagine as I have never been.
Vanity Fair for their articles, Interview Magazine for their interviews – obviously – and Italian Vogue for being different.
What kind of music do you listen to right now?
Fleetwood Mac (can’t wait for their concert in October!), The Smiths, PJ Harvey, The Cure, David Bowie, Nico, The Velvet Underground, New Order – my iTunes is on shuffle, so there is a little bit of everything.
Who’s your hero?
How do you start on a new project?
It depends on the project, but a lot of research
Which challenges have you met in your work?
Coordinating the show schedule every season is a never ending and very challenging process.
Describe an evolution in your work, from your first projects to the present day.
Being just Eva Kruse and myself in a small subletted room at another office – and now both Danish Fashion Institute and Copenhagen Fashion Week have expanded to bigger offices and more employees.
Which project has given you the most satisfaction?
Copenhagen Fashion Week.
What advice would you give to someone who wants to work in the fashion-business?
Even though it is somewhat of a cliché, networking is very effective.
What’s the next project?
Expanding Copenhagen Fashion Week by inviting more Swedish brands to show here – and I would love to do more events around the world introducing Danish fashion to foreign markets.
What are you afraid of regarding the future?
That black will not be the new black anymore! And I hope that the current financial situation of the business will clear up and I am quite optimistic.